For application details, visit http://www.mymatrixfamily.com/spread-the-love/. Entrants must submit a video essay explaining why they want to take part in the Spread the Love adventure and send links to personal social networking sites and personal blog samples. Most of all, they need passion-for people, beauty, social media and beyond.
The first round of applications is due August 31, 2012. Cosmetology schools are invited to nominate students. Shortly after August 31, applicants who passed the first round will be notified and required to submit additional material. With their completed applications, the nominees will automatically proceed to the second round. Ultimately, the finalists will be flown to New York City in December and selected after a round of personal interviews. Winners will be announced in December 2012.