Category Archives: Estheticians

Making Wellness a Win-Win

Posted on April 19, 2013 by LindaM

Skin care professionals are in the business of wellness; but, do you embody this not only in your personal life, but also internally and externally in your business? Wellness is more than a buzzword; it’s a culture for many people … Continue reading →

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Skin Care Target Marketing by Age Group

Posted on March 7, 2013 by LindaM

Recognizing the motivations, values and decision-making processes of each generation is key to marketing and successful promotions in your skin care facility. This will allow you to capture a wider client base. Baby boomers, Generation X, Generation Yand Millennials are … Continue reading →

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Part 4 Spa Retail: Make-up Style

Posted on February 1, 2013 by LindaM

THE LOOK: Avant-Garde Glamour Every beauty professional dreams of a client who’s game for anything. There is no greater thrill than to use a client’s face as a veritable canvas on which to conceive of artful, original details. Keeping things … Continue reading →

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Part 3 Spa Retail: Make-up Styles

Posted on January 31, 2013 by LindaM

THE LOOK: Mature Beauty Women of a certain age are acutely aware of it, and likely come to you to help stave off Father Time’s hand (or at least slow it). When making up your mature clients, be sensitive as … Continue reading →

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Part 2 Spa Retail: Make-up Styles

Posted on January 30, 2013 by LindaM

THE LOOK: Polished and Professional The office isn’t a bastion of pearls and conservative peach eye shadow anymore. Women are at the top of most of today’s industries (and if they’re not there yet, they’re climbing). Depending on her trade, … Continue reading →

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Follow Up—Your Key to Boosting Sales

Posted on December 16, 2012 by LindaM

Aside from impulse buys or necessary purchases, sales typically take place over a period of time and through a series of steps. The majority of clients are cost-conscious, especially during the current economic climate. They look for value before they … Continue reading →

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Simple Steps to Better Selling Your Services

Posted on December 16, 2012 by LindaM

Own your craft. You must absolutely master skin physiology and all of its intricacies. Stay energized and excited by always wanting to know more. Understand the impact advanced ingredients and machine technology have on getting results. Know the business aspects; … Continue reading →

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Increasing Gift Certificate Sales for the Holidays

Posted on December 10, 2012 by LindaM

The Christmas season is that time of the year when people are busy shopping for gifts to give to their loved ones. It is also a time when businesses are marketing their products heavily, as companies often try to accumulate … Continue reading →

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9 Beauty Industry Record Holders

Posted on November 2, 2012 by LindaM

Did you know that beauticians and barbers have a long history in breaking world records? These talented individuals have done everything from giving haircuts worth thousands of dollars to continuing to hone their barbering skills late into their elderly age. … Continue reading →

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How to Attract Older Clients

Posted on October 10, 2012 by LindaM

Old is a relative term with a definition open to interpretation. People view the meaning of “old” differently, and it is usually used as a generalization. To children, the term typically falls under a different spectrum in their mindset. To … Continue reading →

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