Category Archives: Nail Salons

Marketing Services for Atheletes

 Marketing to atheletes begins by designing a spa menu that addresses their physical concerns. Atheletic individuals are prone to injury, soreness and pain. Issues include IT band syndrome, lower back pain, plantar fascitis and footh and ankle pain. Developing treatment … Continue reading

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The New Nail Niche

When George Schaeffer, CEO and president of OPI, was asked during a recent interview on FOX News, “How’s business?” he replied, “It’s fantastic. We’re up double digits and women are still putting on nail polish.” In fact, the nail category … Continue reading

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Nails Contest: Lovely Bridal Nails by Nailpro

Create your best set of nuptial nails for a chance to win free products! Say “I do” to beautiful bridal nails and share your creations by April 30, 2013. Two winners will be selected to receive a special product gift … Continue reading

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Spa Retail: Selling Nail Care

Among the most triumphant survivors of the recent recession was the nailcare industry—and this booming market shows no signs of slowing. Thanks in part to the gel polish trend, more consumers than ever before have taken an interest in receiving … Continue reading

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Beyoncé’s Game-Changing Superbowl Manicure

Beyoncé’s outstanding halftime performance at the Superbowl was matched by the phenomenal Minx nail art worn by her and her ten backup dancers. The shiny chevron striped gold coating that Beyoncé wore on game day was actually applied a week … Continue reading

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Nail News: Study Finds UV Nail Lamps Do Not Cause Cancer

A new study conducted by The Journal of Investigative Dermatology suggests that UV lamps commonly used for drying nail polish are safe and do not increase one’s risk of getting skin cancer.   As part of its study, The Journal … Continue reading

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Increasing Gift Certificate Sales for the Holidays

The Christmas season is that time of the year when people are busy shopping for gifts to give to their loved ones. It is also a time when businesses are marketing their products heavily, as companies often try to accumulate … Continue reading

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OPI’s George Schaeffer on FOX: Nail Polish Continues to Shine

George Schaeffer, CEO & President of OPI was interviewed on FOX News this morning on the nail care market.  When asked by the FOX anchor, ‘How’s business?” Schaeffer replied, “It’s fantastic. We’re looking to another great year. We’re up double … Continue reading

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How to Attract Quality Booth Renters

Keep in mind that booth renters are business owners running their own “mini-salon operation” under a larger salon establishment’s roof, Juddiffier shares. To reach this population, she suggests salon owners shift their marketing strategy to attract these business tenants because … Continue reading

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NAIL TREND: Liquid Sand Textured Finish

Textured finishes in the nails category have been a trendy topic this Fall 2012, and according to OPI they predict it’s going to continue through Winter 2012, too. Recently the nail giant has announced the launch of eight new limited … Continue reading

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