Archive | Spa Design

Best Spa Equipment for Estheticians and Clients

Adjustable equipment allows estheticians and clients to be comfortable and safe, and the spa owner doesn’t have to worry about replacing equipment to match the needs of each individual esthetician. Every esthetician can do a treatment in any room in the spa interchangeably while still being comfortable. Utilizing treatment beds and stools with a manual […]

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Increase Treatment Room Profitability

For all of the opulence of many spas’ overall decor, the real profit per square foot is earned in the less glamorous treatment rooms. In the treatment room, all of the key components of the eventual sale are created, embellished and extended into the spa-goer’s psyche. The efficacy and enjoyment of the treatment is the […]

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Signs Your Salon Needs a Makeover

If you’re hanging on to that white, amethyst and tourquoise palette from your “Southwest in the 80′s” era, it’s time to rethink the color scheme. Mirrors actually “age” over time, and one day you’ll look up and notice that your client’s reflection has begun to blur around the edges like in a horror film. We […]

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Design to Sell

Retail merchandising  expert, Peter Millard, offers tips for transforming your salon’s or spa’s retail space into a lucrative part of your business. Peter suggests looking at your space through the eyes of your client. Take a photo of your display area and analyze all the details. “Retail is not an add-on”, Peter declares, “it is […]

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Spa Tips for Your Clients

The steam room aids in detoxification by creating artificial fever. It speeds up circulation and body cell metabolism thereby causing toxic wastes to be expelled through the skin. Shower both pre and post your steam room experience. When you go into the room, you should have a supersize bottle of water with you. You may […]

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Mother’s Day Marketing

All salons and spas offer Mother’s Day Specials. This is an opportunity to attract new clients and maximize your special offer. Your target market for your Mother’s Day Specials are husbands. They are not looking for ads in local papers or noticing your in-house promotional materials or reading the emails you send to their wives. What […]

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