Archive | Trends

Winter 2014 Beauty Trend

Seductive beauty without ostentation is the overriding theme to keep in mind when considering which sumptuous tones and trends to invest in for the winter, advises Jane Iredale, The Skin Care Make-Up Wine-stained lips. Cabernet. Bordeaux, Merlot … wine-stained lips are everywhere and there isn’t a bottle to be found! Sultry yet dramatic, statement wine-toned […]

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Trends: A retail and marketing opportunity

Trends are often quickly fleeting season-to-season, even though they have the opportunity to become classic, or at least stick around for a few more months. For example, Emerald was an identified trend color last spring, has carried over through summer and is sticking around for autumn. However, since most trends do change after several months, […]

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Putting On-Trend Colors To Use

Alejandro Falcon, artistic director and East Coast corporate educator for Osmosis Skincare, explains that, “While fall usually means that makeup applications will have more intensity, you can still add splashes of color.” Although it is possible for most clients to wear the majority of the trending shades, the question you should ask is: Which colors […]

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Fall Color Preview 2013

The general consensus among makeup experts is that this year’s Pantone fall palette is full of wearable, consumer-friendly colors. (See Fall 2013 Color Guide.) Take a pause before you assume the description “wearable” translates to “boring”—these shades evoke strong emotions and offer “… a strong nod to actual, real makeup,” says celebrity makeup artist and […]

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OPI Breast Cancer Awareness Pink of Hearts Set

With Breast Cancer Awareness Month fast approaching, OPI has introduced a fresh new set of pink nail products to raise money for the Susan G. Komen fund supporting Breast Cancer Research. In fact, OPI will be donating at least $30,000 to the cause over the course of 2013. Pink of Hearts contains two polishes with the ProWide Brush: […]

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Salon and Spa Industry Has Slight Increase in Second Quarter 2013

After holding steady in this year’s first quarter, the Professional Beauty Association‘s (PBA) Salon/Spa Performance Index (SSPI) rose 0.2% in the second quarter of 2013, climbing to its highest level since the second quarter of 2012. Positive sales and traffic, higher staffing levels and an increase in capital spending all contributed to this increase. Furthermore, the […]

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Editable Video App Makes Brand Films Easy for Salons

The emergence this week of new video app and online community MixBit proves homespun films are becoming one of the most important ways for a salon to showcase and promote its team and its brand. Billionaire YouTube founders Chad Hurley and Steve Chen may have lagged behind Twitter Vine and Instagram Video with the launch […]

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Green Hiring Practices for Salons and Spas

A spa owner can conserve water, source local ingredients, and construct with recycled materials to her heart’s content, but ultimately, a spa is only as environmentally friendly as its staff. So it goes without saying that at devoted green spas, the hiring process is critical. For eco-savvy spa owners, the hiring process begins with baiting […]

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Update on Spa Trends

“Everything is trending up,” says  Lynne McNees, President of ISPA “More than 60% of our members are offering 30 minute treatments which is something we would not have heard of years ago. Managing stress is the number one reason most guests come to spas so the trend and the shorter treatments work out well for […]

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