Tag Archives: marketing

Marketing for Salons

In today’s competitive world Marketing is essential. Just because you have a better product or service than your competitor does not guarantee you will earn a higher income. Successful business is about successful marketing. It does not matter that you … Continue reading

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Maximum Your Salon Success

Building a successful salon business is a challenge for any stylist looking for something more out of their profession. Maximize your odds of success by understanding the biggest mistakes salon owners make and how you can avoid them. The time … Continue reading

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Daily Deals – A Survival Guide for Today’s Social World

The social revolution has changed the way consumers make purchasing decisions. Long before they step through your doors, they’re researching your skin care facility online, looking for a glimpse of what they can expect: What are your services? Do you … Continue reading

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How to Handle Negativity on Social Media

Limit access Seems so simple, but despite Twitter and Facebook exploding into our nice little world, many salon owners are still reluctant to embrace social media themselves. Instead, they delegate it, often to someone young and junior who ‘gets’ Twitter … Continue reading

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When Competition Moves into your Neighborhood

Having a rival business open up targeting the same market as you is an experience that every business owner dreads. The immediate thought is of lower sales, reduced profits and even the worry that your business may not survive at … Continue reading

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