Tag Archives | marketing

Converting Fans to Clients

      No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts. On Facebook the journey may look different, but it’s not. It’s the standard cycle of ‘awareness’ through to […]

Continue Reading 0

Marketing for Salons

In today’s competitive world Marketing is essential. Just because you have a better product or service than your competitor does not guarantee you will earn a higher income. Successful business is about successful marketing. It does not matter that you are a great Therapist. Does the general public know you exist? How are you going […]

Continue Reading 0

Maximum Your Salon Success

Building a successful salon business is a challenge for any stylist looking for something more out of their profession. Maximize your odds of success by understanding the biggest mistakes salon owners make and how you can avoid them. The time when a salon becomes a truly valuable business is that point at which your salon […]

Continue Reading 0

How to Handle Negativity on Social Media

Limit access Seems so simple, but despite Twitter and Facebook exploding into our nice little world, many salon owners are still reluctant to embrace social media themselves. Instead, they delegate it, often to someone young and junior who ‘gets’ Twitter or Facebook. This is where the madness lies. Recognize the power of social media, lock […]

Continue Reading 0