Tag Archives: Massage

Marketing Services for Atheletes

 Marketing to atheletes begins by designing a spa menu that addresses their physical concerns. Atheletic individuals are prone to injury, soreness and pain. Issues include IT band syndrome, lower back pain, plantar fascitis and footh and ankle pain. Developing treatment … Continue reading

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Salon and Spa Marketing for Mother’s Day & Father’s Day Part 1

Every salon and spa professional knows that Mother’s Day is second only to December’s festivities when it comes to gift card sales, and followed, of course, by Valentine’s Day. But what about Father’s Day? Although not an obvious contender for top … Continue reading

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EveryBody Deserves a Massage Week is July 14-20

Associated Bodywork & Massage Professionals (ABMP) will celebrate its award-winning, 19th annual EveryBody Deserves a Massage Week from Sunday, July 14, through Saturday, July 20. ABMP members nationwide are invited to hold grassroots events in their communities, including offering massage … Continue reading

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How to Get Repeat Massage Clients

While getting new clients is a key component to growing your massage business, it can also be the most time intensive and expensive. To get new customers in the door, you have to make them aware you exist, gain their … Continue reading

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Cracking Corporate Culture Tips for Massage Marketing Part 2

Innovating Program Perks Erik Pampalone, owner of Naya Fresh Body Spa in Chatsworth, California, was chatting with a friend a few months ago about the friend’s company’s wellness program, in which employees are rewarded for engaging in health-promoting activities such … Continue reading

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Strategies for Spa Week April 2013

In the spa world, “discounting” can be a dirty word, and certainly a tactic that savvy owners use sparingly. But during the economic recession, promotional price cuts and daily-deal sites became somewhat of a necessary evil to keep many spas … Continue reading

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Secrets to Developing an Effective Spa Menu

The main purpose of the menu is to pique interest, excite and compel the reader to make an appointment. The following seven do’s and don’ts will help differentiate your menu from others while positioning your spa in unique way. 1. … Continue reading

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Global Massage Business Concepts, Innovation and Developments for Beauty Salons and Spas

From Cleopatra to Coco Chanel; the world of health and beauty is an ever changing multicultural melting pot creating new secrets of rejuvenation, relaxation, ancient meet modern ritual and techniques. The Concept: From the mineral rasul mud experience with heated … Continue reading

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National Massage Therapy Awareness Week

I’ve been in this field for more than eight years now and I can’t imagine doing anything else!  I’ve been able to take my job around the world,” says AMTA member Amber Briggle, who recently participated in AMTA’s National Massage … Continue reading

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Earn What You Are Worth

Design Your Beauty Business to Offer an Experience, Not Just Services People are more likely to say “Yes” to an Experience rather than just a service. For example, the classic massage can become a massage experience with Ayurvedic Hot Oil … Continue reading

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