Tag Archives | Massage

Attract Clients with Sports Massage Taping

As a sports massage therapist, you know weekly sessions with your clients aren’t always enough to soothe the aches and pains of the high school athlete or weekend warrior. But by adding a cost-effective component, such as sports massage taping, to your practice, you can simulate your healing methods to span the intervals between scheduled […]

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Marketing Services for Atheletes

 Marketing to atheletes begins by designing a spa menu that addresses their physical concerns. Atheletic individuals are prone to injury, soreness and pain. Issues include IT band syndrome, lower back pain, plantar fascitis and footh and ankle pain. Developing treatment packages and aligning with sports centers, physical therapy clinics, chiropractors, yoga studios, and personal trainers […]

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Salon and Spa Marketing for Mother’s Day & Father’s Day Part 1

Every salon and spa professional knows that Mother’s Day is second only to December’s festivities when it comes to gift card sales, and followed, of course, by Valentine’s Day. But what about Father’s Day? Although not an obvious contender for top revenue-generating occasions, the holiday—and the male market to which it caters—is not to be ignored. […]

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EveryBody Deserves a Massage Week is July 14-20

Associated Bodywork & Massage Professionals (ABMP) will celebrate its award-winning, 19th annual EveryBody Deserves a Massage Week from Sunday, July 14, through Saturday, July 20. ABMP members nationwide are invited to hold grassroots events in their communities, including offering massage to those who may not normally experience massage therapy. The national event is designed to […]

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How to Get Repeat Massage Clients

While getting new clients is a key component to growing your massage business, it can also be the most time intensive and expensive. To get new customers in the door, you have to make them aware you exist, gain their trust, convince them to make a first appointment with a therapist they don’t know and […]

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Cracking Corporate Culture Tips for Massage Marketing Part 2

Innovating Program Perks Erik Pampalone, owner of Naya Fresh Body Spa in Chatsworth, California, was chatting with a friend a few months ago about the friend’s company’s wellness program, in which employees are rewarded for engaging in health-promoting activities such as regular medical check-ups and healthful eating, when he realized the great potential to be […]

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Strategies for Spa Week April 2013

In the spa world, “discounting” can be a dirty word, and certainly a tactic that savvy owners use sparingly. But during the economic recession, promotional price cuts and daily-deal sites became somewhat of a necessary evil to keep many spas afloat. Within the daily-deal fray, marketing platform Spa Week has rapidly risen in the ranks […]

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