Tag Archives | Veeco Manufacturing cosmetology school design service

Converting Fans to Clients

      No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts. On Facebook the journey may look different, but it’s not. It’s the standard cycle of ‘awareness’ through to […]

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Blueprint for Success

“In our study last year, the number one thing that kept multi-salon owners up at night was their managers,” reports Tom Kuhn, founder of Minneapolis-based Qnity, a beauty industry education company that gathers and shares information on multiple-location salon ownership conducted through its 2 to 10 Project (2to10project.com). “One reason the multi-location model is so […]

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Blueprint for Success: Pyure Salon

Behind the scenes is where owners should be devoting their time in order to grow the business, maintains Luca Boccia, co-owner of three Pyure Salon locations in Boynton Beach, Florida. You’re at the top rung of the ladder, responsible for mapping out the vision and overseeing the spreadsheet. As leader of the leaders, you’re bringing […]

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Vintage Veeco

 Veeco has been family owned since 1927. Originally opened in Chicago as C&W by Solomon Cohen the company is now owned and operated by his grandson, Len Cohen. Veeco has become an industry leader in salon design and salon equipment manufacturing and an industry leader in salon design and salon equipment manufacturing.  At Veeco, we […]

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Blueprint for Success: Multiple Locations

Salon 124 not only has multiple locations but multiple price points, with the otherwise high-end company reaching the mid-market consumer through its Genesis Salon, where Perdue starts his new stylists after they graduate from the academy. To make up forthe lower pricing structure, Perdue changed his formula for Genesis. For example, he allocated 125 square […]

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Marketing Services for Atheletes

 Marketing to atheletes begins by designing a spa menu that addresses their physical concerns. Atheletic individuals are prone to injury, soreness and pain. Issues include IT band syndrome, lower back pain, plantar fascitis and footh and ankle pain. Developing treatment packages and aligning with sports centers, physical therapy clinics, chiropractors, yoga studios, and personal trainers […]

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No Show Policies

“No Shows” cost salons and spas money. This is an area that requires the development of a firm policy and delivering that policy to your clients by posting it in the reception area and on your website. Make sure your staff is familiar with the policy and that they make management aware of the “chronic […]

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Blue Print for Success: Hello Gorgeous

Lisa and Tony Fiorentino identified a unique way to find quality managers to hire. The owners of five Hello Gorgeous salons in New Jersey and another example of the married, technician-manager partnership, the Fiorentinos switched up their business landscape early and often. In their first three years, they enlarged their original salon, added two more […]

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Blueprint for Success: Salon 124

IN THE EARLY 1990s, Brian Perdue was observing a disconnect. Working in an upscale salon in the Atlanta market, Perdue’s wife Karen had been filling her book right from the start. To Brian Perdue, that indicated a demand for upscale salon services. And yet, no one was repeating that formula for success. At the library, […]

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