Tag Archives: Veeco Salon Design

Part 4 Spa Retail: Make-up Style

THE LOOK: Avant-Garde Glamour Every beauty professional dreams of a client who’s game for anything. There is no greater thrill than to use a client’s face as a veritable canvas on which to conceive of artful, original details. Keeping things … Continue reading

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ISSE Midwest Competition Open to Students and Professionals

Come and show off your skills so you can gain prestige and honor at the ISSE Midwest hairstyling competitions. All competitions are completed on mannequins. Students and professionals will compete at the same time – but not against each other. … Continue reading

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Stylists – How to Take the Stage!

The dynamic duo behind Naked Audience Productions, Bonnie Bonadeo and Alejandra  Crisafulli, are helping stylists tap into their star power to share that on platform, at work and in their lives.   I attended STAGES, a 2½-day certification training recently held … Continue reading

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Quick and Easy Tips for Marketing Your Nail Salon

Autumn is the time of the year to target marketing towards students and teachers. This is an opportunity to develop a strong “return” client base through out the holidays and various school events. Offer a student discount. Offer a BFF … Continue reading

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Beauty Industry West Entrepreneur of the Year

 Jim and Cheryl Markham, founders of ColorProof Evolved Color Care, are innovative product pioneers and among the “winning-est” manufacturers in the industry. They have won the 2012 Beauty Industry West (BIW) Entrepreneur of the Year award. Jim and Cheryl were … Continue reading

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How to Handle Difficult Clients

     These days clients are more sensitive than ever, and they expect the very best for their money. Customer service is critical and that old adage, “The customer is always right,” has never been truer. Especially if you want to keep … Continue reading

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How to Attract Older Clients

Old is a relative term with a definition open to interpretation. People view the meaning of “old” differently, and it is usually used as a generalization. To children, the term typically falls under a different spectrum in their mindset. To … Continue reading

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Cultivating Ideal Clients

It makes no sense to begin searching for new clients until you have vivid clarity about what it is that you want, instead of settling for any warm body that comes into your salon. In addition, you can create ideal … Continue reading

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Retail Strategies for Salons

Las Vegas is famous for several key industries, and I’d argue that retail is definitely one of them. While I’m not at all the person you’d want giving you advice on the other industries that Vegas is known for, I … Continue reading

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Continuing Educational Opportunities: Hair and Nails

Mark Your Calendars for These Upcoming Events! October 1, 2012 – Italian-American Hair Exchange (HAIR) October 14-15, 2012 – CND Art and Style with CND (NAILS) October 22, 2012 – CC Annual Business Meeting (Business) December 3, 2012 – Holiday … Continue reading

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